Thursday, 24 April 2014

Not just a pretty face

It is a tall (very, very tall) order for any person to judge a baby in a baby contest because babies are just so irresistibly adorable and simply cute. Who can resist a small curvy body, large eyes, short thick limbs, sweet smelling, soft and supple skin of  baby. These characteristics and more makes them so special that they are able to make us (adults) fall head over heels, the moment we lay eyes on them. A love that you want to share with everyone you know.

Well now you have an opportunity to do just that!

Johnson's Baby of the Year (BOTY) 2014 is back and it will be running from May 1 to June 30. This would be their 23rd annual contest but this year it returns with bigger and better opportunities. So expect more winners and more prizes. There will 3 categories which are age specific
  1. 0 to 12 months
  2. 13 to 24 months
  3. 25 to 36 months
A total of RM100,000 worth of prizes are up for grabs.
And there will be 3 winners from each group. The grand prize winner will be taking home RM10,000, a chance to appear on the cover of a magazine and a hamper worth RM1,000.

Mystery solved

I remember reading comments such as "that baby isn't cute enough" or "there are better looking babies than the grand winner" when Johnson's Baby of the Year 2013 was revealed. Well it is good to know this year the contest is not about a pretty face alone. It is more than that because participants will be judged on their holistic growth which encompasses:
  1. Cognitive development
  2. Social and emotional development
  3. Healthy growth
Another beauty of this contest which I am excited about is, Johnson and Johnson's collaboration with OrphanCare, a non-profit organisation that helps abandon babies and orphans find loving homes.
For every entry, RM1 will be donate to OrphanCare Foundation. I think this is simply brilliant! Why not share a slice of your cake with the less fortunate? Although the amount is minimal but the possibilities are limitless. No matter what the number of participants may be, OrphanCare will gain some financial aid from this contest.

So if you think you are ready to share the apple of eye with the whole country to see, this is how you can join the contest. It is very simple and straight forward.
  1. It is open to children from 0 to 36 months as of June 30, 2014
  2. You are required to submit 2 photographs (via their Facebook page or participating outlets or using snail mail - all details can be gathered from their Facebook page)
  3. A minimum purchase of RM15 of Johnson products is necessary to submit your entry and you may submit as many entries as you wish - one RM15 receipt entitles you to one entry.
I was lucky enough to be invited to the launch of BOTY2014 at 1-Utama to get first hand experience at what this contest curtailed. There were many booths set up at the event and equipped personnel who were eager to share and help out in every way possible. They even had some games for the guests to kick off their shoes and let their hair down. My children and I certainly had some fun and goodie bags to take back home with us.

This poster spoke to my daughter


Time for some fun and games


Growth chart, explained

Willing and eager participant




I have already submitted my entry. What about you?








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